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Clarity, imagination and persistence are king for enterprises planning to build brand name understanding on Instagram.

Clarity, imagination and persistence are king for enterprises planning to build brand name understanding on Instagram.

And also being a trend, long captions are an integral part of a bigger change towards authenticity and bring included credibility up to a platform very long criticized to be too shallow. Brands are gradually picking right on up about this change. Simply just Take Patagonia for instance. The sustainable outerwear brand name is a master of storytelling, its account teeming with content concerning the environment, nature and outside activities.

In this instance, Patagonia plumped for a caption that is insightful the security of native areas in Canada. Airbnb is yet another exemplory instance of great storytelling. The brand name utilizes Stories to display hosts that are interesting experiences and places.